DDB (formerly DDB Needham), Chicago, IL
1976-1980
Creative Supervisor Generated ideas, wrote copy and produced advertising on the following accounts:
Kraft Foods
Won Clio award for Parkay Margarine commercial. Wrote on fruit spreads and new products.
General Mills
Designed campaigns for frostings and cake mixes.
Annheuser Busch
Created "Head for the Mountains" campaign theme which landed the Busch Beer account. Wrote and produced TV advertising for Busch Beer.
McDonald's
Wrote and produced advertising for Adult, Kids, Promotions, and New Products.
